MICHAEL.FRANCIS
Field Manual — B2B Copywriting
Michael
Francis
Freelance B2B Copywriter & Content Strategist
Find the leak. Fix the leak. Recover the revenue.
I write landing pages, email funnels, and sales copy for B2B and technical service businesses — the kind of copy built to move a reader from doubt to yes, one line at a time.
Fig. 01 — Author, Field-Tested · Get the book →
5+
Years writing B2B copy
50
Client sites managed
1
Published funnel manual
“Most copy fails the same way a leaking pipe does — quietly, in a spot no one’s looking. My job is to find that spot and fix it.”
— The Funnel Repair Manual